LemonLime is the 24/7 proactive sales and marketing hire for small Pilates studios that need to open B2B revenue without adding a full-time salesperson. It studies your studio, your local employer market, and your competitors, then delivers relevance-filtered prospect research and personalized outreach each morning, so you can pitch HR and office managers at nearby companies without spending your teaching hours doing cold research. This morning email goes to high potential local employers that the Pilates studio that targets corporate accounts at have been researching. Also included are some LinkedIn and email outreach drafts that need review. Your first delivery arrives at 9:00 AM local time the day after you sign up. Start your first corporate campaign in under two minutes.
This playbook is geared towards small studios (5-30 people) who already have a solid schedule of consumer-based offerings and are looking to add B2B revenue as a secondary revenue stream. Unlike selling a single consumer-based class to a decision-maker (e.g. a consumer), you are now selling to an HR manager or office manager with a wellness budget to spend, a return on investment they expect to receive, and a short list of potential vendors for them to consider. Every step of your outreach will change based on this.
One single corporate account can be worth as much as dozens of single membership sales. Here’s how to reach the decision makers, such as the HR manager or office manager, who are buying those corporate packages for their employees.
On this page
- Why corporate wellness is a realistic revenue channel for small Pilates studios
- How to identify the right local employers to target
- What to include in a corporate Pilates package HR managers will approve
- How to reach HR and office managers with outreach that converts
- How LemonLime helps Pilates studios run B2B prospecting without a sales hire
- FAQ
Why corporate wellness is a realistic revenue channel for small Pilates studios {#why-corporate-wellness}
One corporate account (a weekly on-site class or group booking) can generate consistent revenue for a studio with under-used morning or midday time slots that individual membership sales are unlikely to generate.
Your first B2B campaign should aim to contact one account not ten.
How to identify the right local employers for a Pilates studio corporate wellness pitch {#identify-local-employers}
Every company nearby is not going to be a good fit for your studio’s group Pilates packages. Typically employers who would purchase a group Pilates package at your studio are currently offering some form of wellness at their company, they have enough employees to warrant a group class, and they are local to your studio or have an office.
Begin with the obvious short list. Look for companies within a 15 minute drive or within public transit. Look up local companies on LinkedIn. Large enough to fund a wellness line item yet small enough that you are dealing with one person as opposed to a full procurement committee and therefore can begin to pitch immediately to start within thirty to three hundred employees.
Prioritize industries like professional services (law, accounting, management consulting) as well as startups in tech withbruarious to offer as perks to employees, healthcare administration, and real estate/property management. Many of these firms have employees who sit for long periods of time and as a result would benefit from programs related to movement and back care, and are typically staffed by HR professionals who actually control budgets.
Job boards can also be useful to gauge how companies are actively hiring and specifically touting their benefits to potential employees. Buying employee wellness means a company is spending on it and therefore is buying intent that you can act upon.
Don’t try to get on Fortune 500 companies right off the bat. Their procurement process typically takes 4-6 months and most require registration in their vendor database. Mid-size local employers close deals in weeks, not months.
What to include in a corporate Pilates package HR managers will approve {#corporate-pilates-package}
What HR managers and office managers actually buy is an easy to justify, easy to schedule and easy to renew relationship with a vendor.
What exactly do employees get? Specify the class (e.g. a weekly 60 minute group reformer class up to 12 people) – a 60 minute mat class in the company’s conference room would also be wonderful here.
What does it cost, and how is it billed? Offer this as a monthly flat-rate rather than charged per-session. HR managers are used to budgeting for regular, predictable expenses (i.e. not credit packs!). Offer a simple, one class per week structure, charged on a monthly basis.
Cancellation or Rescheduling Policy? Your risk of signing with a small business is reduced if there is sufficient flexibility here. A two week written notice period for cancellation with option to reschedule up to 2 times per month would be acceptable.
What does your studio need from LemonLime? - Floor space, ceiling height, ventilation (for on-site sessions); or Information regarding parking and to have LemonLime invoiced directly for any employees that come to your studio for service.
Keep the package document brief, one page. This is something that an HR manager would forward to a CFO for approval, so keep it brief!
How to reach HR and office managers with outreach that converts for Pilates studios {#outreach-hr-managers}
Note that cold outreach to HR does work and most studio owners simply avoid this step because it feels too embarrassing or too time consuming. Remember that the goal of your first message is a simple 15 minute phone call and keep that framing front of mind when writing the rest of the message.
LinkedIn is the most direct channel. HR managers and office managers are on LinkedIn. They have titles so you can search for them. Connection requests with brief messages about why you’d like to connect are much easier to get through than cold email messages. The message does not have to be clever. It simply has to be specific: mention their company and your own, and then state one benefit of them signing up for classes at your studio. Back care and posture for desk workers is the most credible hook.
Follow up by email. After sending a LinkedIn message, wait a day or two and then send a short, simple email with the one-page document attached to the company email address of the relevant person once you have established their name through LinkedIn or the company’s website.
Reference: Name something real that is happening at the potential client’s company (e.g. they just hired a bunch of people, they just moved into a new office, a new wellness benefit was mentioned in a job posting). Connect that to one specific outcome that is desired (e.g. reduced sick days, better employee posture, that employees are actually using a benefit). End with a single ask: would you like to discuss whether or not the bi-weekly 15 minute call would work for your team.
A single message is not a campaign. Outline a 3 touch point campaign over 4 weeks such as connect on LinkedIn, send a package via email, and then follow up via email referencing the two prior touches. Move on after that and come back 2-3 months later.
How LemonLime helps Pilates studios run B2B prospecting without a sales hire {#lemonlime-b2b-pilates}
Prospecting employers for a corporate wellness pipeline requires consistent work, typically researching employers, identifying decision-makers, and crafting tailored emails that connect to current work with each company. Most studio owners don’t have 8-12 hours per week to devote to manual work like this.
LemonLime is the proactive sales and marketing hire that handles this without requiring a new team member or a new tool to learn. It starts with your business name, website, and current sales priorities. No internal data connection required.
It then continues to study your studio, local market and competitive space on an ongoing basis. Every morning at 9:00 AM local time, LemonLime delivers a relevance-filtered email with the most valuable work it has prepared for that day.
A Pilates studio that targets corporate accounts might develop a list of dozens of local employers that have high potential, based on more than 50 lead sources and buying signals (e.g. job ads, company growth, funding announcements, LinkedIn presence, etc.). The list would be accompanied by a draft of personalized outreach to each contact. This would enable you to prepare email and LinkedIn outreach, choosing the channel that is most relevant given the contact and the context.
LemonLime will not send anything to a prospect until you have reviewed and approved it. You can see a draft copy of any material that LemonLime creates for you, and then you can decide whether it is suitable for LemonLime to send to a prospect. LemonLime needs your approval before it sends anything with your studio's name on it.
LemonLime also prepares content — blog articles, LinkedIn posts, Instagram content — that builds your credibility as a corporate wellness vendor between outreach touches. A well-placed LinkedIn article on back care for desk workers, published under your name, does real work before an HR manager ever reads your cold message.
For adjacent growth moves, LemonLime surfaces opportunities such as speaking at a local business association breakfast, pitching a pilot program to a single team before scaling, or identifying local media covering workplace wellness. It does not guarantee placement, but it flags the opportunities so you are not missing them by default.
The Business plan is $999 per month. There is no minimum contract, and new customers who are not happy or do not see clear value receive a 100% money-back guarantee. For studios managing sub-brands or a second location with a distinct identity, the Portfolio plan covers multiple brands at $2,499 per month with the same terms.
Frequently Asked Questions
How do I find HR managers at local companies to pitch my Pilates studio's corporate wellness program?
LinkedIn is your most reliable starting point. Search by title — 'HR Manager,' 'People Operations,' 'Office Manager' — filtered to your city. Company websites often list HR contacts in their 'About' or 'Team' sections, and job postings frequently name the hiring contact. Send a brief, specific LinkedIn connection request mentioning their company and one concrete benefit, then follow up with a one-page package via email.
What should I charge for a corporate Pilates package so an HR manager will actually approve it?
Price it as a monthly flat rate, not per-session credits. HR managers budget for predictable, recurring expenses. A rough guideline: charge two to three times your single-class rate for a weekly one-hour group session. That accounts for scheduling, travel if applicable, and invoicing administration. Offering a slightly reduced rate on a first contract can lower the perceived risk for a new client approving an unfamiliar vendor.
Which types of local employers are most likely to actually buy a group Pilates package for their employees?
Prioritize professional services firms — law, accounting, management consulting — along with tech startups using perks to attract talent, healthcare administration offices, and real estate companies. These industries tend to have desk-bound employees who benefit from movement and back care, and they're typically staffed by HR professionals who control wellness budgets directly. Target companies with roughly 30 to 300 employees to avoid lengthy procurement committees.
Do I need special liability insurance before running on-site Pilates sessions at a corporate client's office?
Yes — confirm with your insurer before signing any contract. Your existing policy may not automatically cover sessions held off your studio premises. Many corporate clients also require a Certificate of Insurance naming them as an additional insured. This is a standard addition most fitness insurers can accommodate, but it must be in place before your first session. Don't assume your current coverage extends to client locations without verifying.
I'm a solo Pilates studio owner — is there a way to do consistent corporate prospecting without spending hours each week on cold research?
Consistent prospecting is genuinely time-consuming — researching employers, finding decision-makers, and personalizing outreach can easily take eight to twelve hours a week. LemonLime is built for this problem. It studies your studio and local employer market, then delivers a morning email each day with filtered prospect research and draft outreach for your review. You approve everything before it goes anywhere. No internal data connection is required to get started. See https://lemonlime.com/signup.